| For scientists who want to move ahead
in their careers, the ability to give a truly great
formal science presentation is a vital skill. Being
able to give an outstanding presentation is important
in all phases of your career. When you are interviewing
for a new job, the presentation is almost always a major
part of the interview process; often it is the first
chance that your prospective coworkers get to see what
you can offer. Even when you are comfortable in a stable
position, you still need to be able to give a great
presentation at a moment?s notice in order to advance
your career. In talking with scientists I have found
that this ability can be a highly effective way to get
noticed by management in an organization.
In addition, taking the time to prepare formal presentations
can help your career in another way. As you take the
time to organize your thoughts for a presentation you
will find your overall understanding of the material
improving. Most people aren?t born with the ability
to consistently deliver a great presentation, but learning
some basic skills and continuous practice can dramatically
improve your presentations.
In any presentation you give, the primary goal is to
communicate some idea or concept to your audience. The
easiest way to really communicate with your audience
is to capture their attention and really engage them
in the material. One surefire way to do this is to display
an appropriate amount of enthusiasm for your subject
matter. If you present with too little energy, your
audience will have no reason to pay attention to you.
On the other hand, if you bounce around like a motivational
speaker after 20 cups of coffee, you will not be taken
seriously. The ideal balance is to let yourself express
a sincere interest in your material. A second way to
get the audience?s attention is to use overheads or
slides that are useful and easy to read. Again, balance
is the key; your overheads should not be too cluttered
with information and graphics or be full of empty spaces.
It is important to put time and thought into developing
interesting and visually appealing overheads or slides,
with each individual overhead communicating a distinct
point.
Once you have captured the audience?s attention, you
can really engage them in the material. Perhaps the
single biggest key to keeping your audience engaged
is to aim a little low in terms of the knowledge that
you expect the audience to have. In most situations
you will not just be presenting to experts in your field,
but also to scientists who have only partial knowledge
of the details of your field. As soon as you launch
into heavy jargon, you run the risk of losing a good
chunk of your audience. This method of breaking down
your presentation into easy to understand pieces has
the added benefit of increasing your own understanding
of the material. Another useful technique for engaging
an audience is to organize your presentation into a
story. Having a narrative to follow throughout the course
of your talk can really help the listener to keep up,
even if they are not familiar with the exact field that
you are speaking on. On a related note, the more that
you can illustrate the technical details with cartoons
and other visual representations, the more successful
your presentations will be. One well-designed figure
that explains a concept or technique can be used in
many different presentations, so it is worth your time
to develop a distinctive and informative figure.
There are also a number of tricks and techniques that
you can use to help your audience stay engaged with
what you are saying. The most important aspect of your
presentation style is your pacing; your goal is to find
a pace of speaking and presenting that does not bore
anyone or leave anyone behind. The best way to find
this pace is to know your audience and adjust to any
feedback you get from the audience during the early
part of the talk. One good way to periodically slow
down the pace of your presentation and make sure your
audience can keep up is to explain what the axes are
in the graphs that you are presenting. Graphs can be
a wonderful way to illustrate important results or ideas,
but they can also be a real barrier to understanding
a talk that is a little outside of your area of expertise.
Everyone who works in the field automatically knows
what the graph is telling them, while those who are
less familiar can easily get lost. Taking a moment to
define the axes gets everyone on the same page and has
the added bonus of helping you maintain a reasonable
pace of presentation.
It is also crucial that you look at your audience as
much as possible during your talk. When you are facing
your audience, not only can they hear you better, but
they will also be more motivated to pay attention if
they know that you can see them losing focus. Of course,
it is also much easier to get feedback from your audience
when you are actually looking at them! One little trick
to get yourself to look out at the audience is to think
of yourself as Vanna White on the Wheel of Fortune.
When you are pointing at something on screen, you don?t
need to stare at it. Instead you can point like Vanna
while facing the audience, allowing your audience can
see and hear you.
Incorporating a joke into a presentation can be another
way to keep your audience engaged. However, there are
some caveats to consider when you are injecting humor
into your presentation. The best jokes are delivered
with a light touch. If your audience gets it, that?s
great, wait a moment and then move on. If the audience
doesn?t acknowledge the joke, you need to be able to
move ahead with the talk rather than waiting for a laugh
that probably won?t come. It goes without saying that
you should also be careful not to use jokes with offensive
content.
By using these techniques to capture your audience?s
attention and keep them engaged, you will be able to
deliver outstanding scientific presentations. Of course,
the only way to develop the skills you need is to practice
giving presentations as much as you can. Only through
repeated practice and feedback can you master the art
of giving great science presentations.
Gary Lavine, PhD
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